IU Fashion Shows Help Local Community

Students in Immaculata's Fashion Merchandising program

Students in Immaculata’s Fashion Merchandising program

Students in Immaculata University’s Fashion Show Production class organized four successful fashion shows around the region – each featured an apparel partner and benefited a charitable organization. The four fashion shows netted over $5,000 for local charities. The students worked under the direction of Immaculata adjunct faculty member Maureen DeSimone, an industry veteran.

“Teaching the business of fashion requires students to take what they learn in the classroom into a real world experience. Maureen and the students did an excellent job with each show, raising over $5K is an accomplishment which speaks to the service aspect of the fashion program here at Immaculata,” stated Chris Baeza, director of the Fashion Merchandising Program at Immaculata University.

The first fashion show, “It’s Always Summer Somewhere,” was held at Louella Boutique in Wayne, PA. Miss Philadelphia, Julia Rae, was a special guest-model and proceeds benefited her organization “Singing at the Top of My Lungs,” which increases public awareness and raises money for cystic fibrosis research. The total amount raised from this fashion show was $400.

The second fashion show, “Sipping Tea by the Sea,” was held at the Sheraton in Frazer, PA, with Gingy’s Fashion & Home Décor of Malvern, PA. Designers showcased included Jean G. Designs, Mahi Gold, Tracy Negoshian, Julie Brown, and Katherine Way among others. Guests brought food or a monetary donation which benefited the Chester County Food Bank. The total amount given to the Food Bank was $56.

The third fashion show, “Fun at Disney,” in conjunction with Hartstrings, was held in Broomall, PA and featured a children’s fashion show with costumes from famous Disney characters such as Belle and Elsa. The charity benefiting from this fashion show was St. Jude Research Hospital which received $3,000 from the event.

The fourth fashion show, held at CODA in Philadelphia, with Lynette’s Rent-a Dress, also featured a silent auction in addition to the fashion show. Proceeds of $1,660 benefited Alex’s Lemonade Stand.

Immaculata University is a Catholic, comprehensive, coeducational institution of higher education, located on the Main Line between Malvern and Exton, 20 miles west of Philadelphia.


Author: lszyjka

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