Immaculata University Adds Public Relations to Its Master of Arts Degree Programs

The vast field of communication demands trained professionals who are able to apply their knowledge in a fast-paced working environment. To address this demand, Immaculata University will begin offering a 36-credit Master of Arts degree in Public Relations for the Fall 2010 semester.
Professionals already working in the field and those preparing for a career will benefit from an advanced degree that enables them to develop practical skills in writing, represent organizational image, respond to crisis, and apply public relations theory needed and desired in all organizational relationships. This program enables students to explore various aspects of public relations including local, governmental or global applications. Techniques of self-evaluation help strengthen the student´s ability to adapt and grow in changing climates, responsive to the continuously evolving discipline of public relations.
The Public Relations curriculum plan is based on nine credits in the general core, six courses in the public relations concentration, six credits dedicated to the capstone experience, and several opportunities for various industry-related electives. Topics covered in the major include Communication Theory in Practice, Issues in Public Relations, Public Relations Writing, Media Relations, Crisis Communication, and Community, Government, and Global Relations.
"The graduate program in Public Relations offers a rich theoretical framework for professionals seeking an expertise in the image enhancement of the corporate, institutional, or individual clients that they represent. Students of this program will learn the ethical skills needed to advance in the public relations industry," commented Stacy Price, program director of the Public Relations major.
In addition to the new Master of Arts in Public Relations, Immaculata University offers six other Master of Arts degrees in Educational Leadership, Music Therapy, Organization Leadership, Counseling Psychology, Nutrition Education, and Cultural and Linguistic Diversity. Also available is a Master of Science in Nursing degree.
Immaculata University, a Catholic, coeducational institution, is located 20 miles west of Philadelphia, south of the intersection of routes 30 and 352, between Paoli and Exton.

y:word: release: New MA in Public Relations #58


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